Monday, July 18, 2011

A Crunchy Hit

People sure do love Fritos® Pie! After Kaleta Doolin’s book, Fritos Pie was featured in Texas Highways June 2011 issue, the magazine received more feedback on the crunchy comfort food than on just about any other topic they’ve covered in Texas Highways’s 37 years.

“I loved your story on Fritos Pie. It brought back the times in high school in the ’60s in Grand Prairie, when we would go to the Dairy Queen and order Fritos Pie. My favorite was with onions, chili, mustard, and hamburger dill slices. Yum! Yum!” - JOAN BRONSTAD, Dallas

You can find other reader memories here!

Fritos® Pie is an insider’s look at the never-before-told story of the Frito Company written by Kaleta Doolin, daughter of the company’s founder. Filled with personal anecdotes, more than 150 vintage and newly created recipes, and stories, this book recounts the company’s early days, the 1961 merger that created Frito-Lay, Inc., and beyond.

Read more about Fritos® Pie: Stories, Recipes, and More on the Press’s website and order your own copy here. Book to hit shelves in August!

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