The tasty corn chips were discovered when Elmer Doolin, father of Kaleta Doolin, author of Fritos Pie: Stories, Recipes, and More, purchased the recipe from a local businessman and began making what would become Fritos in his mother’s kitchen with nothing more than a converted potato ricer. In 1961, Fritos became immensely popular when Elmer joined forces with H.W. Lay & Company, forming Frito-Lay, Inc. Elmer’s mother also helped with marketing the new-found success by creating recipes using the Fritos; one such recipe was the now famous Fritos Pie.
For more on Kaleta Doolin’s book and the remarkable history of Fritos, visit our website at http://bit.ly/UnP4Zf.
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