Brandon Rottinghaus, author of The Provisional Pulpit: Modern Presidential Leadership of Public Opinion (TAMU 2010) and Associate Professor of political science at UH commented on the controversial ad on KUHF Houston Public Radio. He says commenters who declared the ad promotes hatred and violence are more representative of the general electorate.
"His strategy right now is to ignore the general public at this stage, and focus in on the voters who are of very conservative stripe, but who are also very active. And that is going to be his strategy for trying to pry off some of the votes that have been siphoned by Newt Gingrich." — Rottinghaus
Rottinghaus also said that by hitting cultural issues so strongly, Perry has found a way to differentiate himself from the front-runners in Iowa.
Watch Perry’s ad here:
Rottinghaus’s The Provisional Pulpit: Modern Presidential Leadership of Public Opinion is for sale on the Press website and available in an edition. Read more about the book and get your own copy now!