"Remember Andy Warhol and his notion that everyone will be famous for fifteen minutes."
Pam was pounding the pavement many months prior to the arrival of her book, Growing Good Things to Eat in Texas: Profiles of Organic Farmers and Ranchers (TAMU Press, 2009). Her individual efforts combined with those of her publisher's marketing team have garnered a long list of reviews (Austin American Statesman, My Table Magazine), media coverage (Edible Austin and Dallas-Fort Worth, Houston Chronicle, The Dirt Doctor), events, and speaking engagements many authors would envy.
Here she offers her advice to authors interested in working harmoniously with their publishers on marketing efforts:
"Think of your Author Information Form as a Map of main routes in getting your book into the hands of people you've envisioned all along as your readers."Take the AIF (author information form) seriously.
Even if in a tired, cynical moment, you think that this form, like so many that these bureaucratic times require us to complete, will be filed away and never read or used, resist that thought.
Meet the Marketing Team
A couple or so months before the book comes out, go to the press offices and meet with the marketing team.
The value of meeting with the marketing team cannot be overstated. As authors, we know things about our intended audience and venues that the marketing team doesn’t necessarily know, and as professional marketers, the press team knows things that authors don’t.
For example, I’m giving talks and signing books in all kinds of places -- at conferences and bookstores and at farmers’ markets, grocery stores, and feed stores. And I’m even selling books myself, from cartons I carry around in my car. In addition, my book is being reviewed in newspapers, magazines, and blogs.
Dos and Don'ts
Don’t think you can promote your book effectively by yourself, and don’t think the press marketing team can promote your book effectively without you.
Do enter into conversation and partnership with the press marketing team, and enjoy the places you and your book will go.